I'm Chipman. I help small businesses turn visitors into customers with thoughtful UX, search visibility, and a genuine human touch — not another cookie-cutter template.
What I do
Every click should feel obvious. I map the journey your customers take and remove the friction — clear navigation, fast pages, and layouts that guide people toward getting in touch or buying.
Being great isn't enough if nobody finds you. I optimize for traditional search engines and for the new generation of AI answer engines, so your business shows up where customers are looking.
You get me — not a call center. I take time to understand your business, write copy that sounds like you, and build something you're proud to share. Real conversations, honest advice.
How we work together
You're running a business, not a web project. My job is to make this the easy part — so you always know what's happening and why.
A relaxed conversation about your business, your customers, and what a better website would actually do for you.
I map the experience and design pages around real goals — getting calls, bookings, or sales — then share it for your feedback.
I develop on the right platform for you, wire up SEO and analytics, and make sure everything is fast on every device.
Your site goes live and I stick around — tweaking, improving, and answering questions as your business changes.
Selected work
A few of the sites I've designed and built — each one shaped around the owner's goals, their customers, and the platform that fits them best.
Next.jsLocal cafe
A warm, fast marketing site with online ordering for a neighbourhood coffee shop. Built for speed and local SEO so nearby customers find them first.
ShopifyHandmade retail
A minimalist storefront for a pottery studio, with a streamlined checkout and product storytelling that reflects the maker's craft.
WordPressHealth & wellness
A calm, trustworthy clinic site with online booking and clear service pages, optimized so patients can find and reach the practice easily.
ReactHome services
A bold contractor site with a project gallery and quote requests, hosted on Canadian servers to keep client data close to home.
Testimonials
Real reviews from my Google Business Profile — the people I've had the pleasure of building for.
Chipman rebuilt our bakery's site and walked us through every step in plain English. Online orders are up and customers keep telling us how easy it is to use.
We went from page three to the top of local search in a couple of months. He actually explained the SEO work instead of hiding it behind jargon.
The whole thing felt personal. He listened, moved fast, and the site finally looks like the brand we've always wanted. Worth every penny.
Migrated our old WordPress site and set up the Shopify store. No downtime, no drama, and he was reachable the entire time.
The right tool for the job
I don't push one platform on everyone. Depending on your budget, goals, and how you want to manage things day-to-day, I'll recommend and build on whichever of these makes the most sense.
Keep your site and its data on Canadian servers — helpful for privacy expectations, data residency, and serving local customers quickly.
Let's build something
No pressure and no sales pitch — just a friendly reply from me, usually within a day. Share a little about what you need and I'll tell you honestly how I can help.
adam@chipmansweb.ca